Privacy Policy
1. Introduction
At Khusika Ethnic (operated by Anuvidya Clothing Brand Private Limited), we are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our website and conduct business with us.
We take your privacy very seriously and regard it as a matter of trust. Your personal information is handled with utmost care and confidentiality. By accessing and using our website, you agree to the terms and conditions set forth in this Privacy Policy.
2. Information We Collect
We only collect personal information that is necessary for us to provide you with quality service and fulfill your orders. The information we collect includes:
2.1 Personal Information
Full name
Email address
Contact number
Shipping address
Billing address
Payment information (credit/debit card details)
Account username and password
Any other information you voluntarily provide
2.2 Information Collected During Your Visit
Browser type and operating system
Pages you visit and time spent on each page
Links you click
Your IP address (collected automatically to enhance website functionality)
2.3 How Information is Collected
Directly from you when you create an account, place an order, or contact us
Automatically through cookies and similar tracking technologies
From third-party payment gateways during transaction processing
3. How We Use Your Information
We use the information we collect for the following purposes:
To process and fulfill your orders
To provide customer service and support
To send order confirmations and shipping updates
To communicate with you about your account
To prevent fraud and unauthorized transactions
To comply with legal obligations
To improve our website functionality and user experience
To personalize your shopping experience
We will not use your information for marketing or mailing purposes without your explicit consent.
4. Data Protection and Confidentiality
4.1 Confidentiality
Your personal information is treated with complete confidentiality. We do not disclose your personal information to third parties for marketing, mailing, or commercial purposes.
4.2 Information Sharing
We may share your information only when:
Required by law or court order
Necessary to process your payment (payment gateway providers)
Essential to deliver your order (shipping partners)
Investigating fraud or security concerns
All third parties with access to your information are bound by strict confidentiality agreements.
5. Security Measures
We have implemented appropriate technical and security measures to protect your personal information from unauthorized access, loss, destruction, or damage.
5.1 Security Technologies
Secure Server: All personal details are collected and stored on secure servers
Firewalls: Our servers are protected by advanced firewall systems
SSL Encryption: We use Secure Socket Layer (SSL) encryption for all payment transactions, making it extremely difficult for unauthorized parties to decrypt your information
Physical Security: We maintain physical safeguards to protect our facilities and data storage systems
Procedural Safeguards: We have established protocols for the collection, storage, and disclosure of your information
5.2 Your Responsibility
You are solely responsible for maintaining the confidentiality of your password and account credentials
You must not share your password with anyone
You are responsible for all activities conducted through your account
We strongly recommend not sending full credit or debit card details in unencrypted emails or communications
5.3 Security Limitations
While we strive to provide the highest level of security, no system is 100% secure. We cannot guarantee absolute security of your information during transmission over the internet.
6. Anonymous Browsing
You can browse our website without providing any personal information. During your visit to our site, you remain completely anonymous. We cannot identify you unless you:
Create an account on our website
Log in with your username and password
Voluntarily provide your information
7. Payment Security
All payment transactions on our website are processed through secure payment gateways that comply with industry-standard security protocols. Your payment gateway provider maintains advanced security measures to protect your account and financial information.
8. Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to:
Remember your preferences
Enhance your browsing experience
Analyze website traffic and user behavior
Improve our services
You can control cookie settings through your browser, though some features of our website may not function properly if cookies are disabled.
9. Children’s Privacy
Our website and products are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete such information immediately.
10. Identity Verification
To ensure the security of your account and personal information, we may request proof of identity before disclosing personal information to you or processing sensitive requests.
11. Your Rights
You have the right to:
Access your personal information
Request corrections to inaccurate information
Request deletion of your information (where legally permissible)
Opt-out of marketing communications
Contact us with any privacy concerns
To exercise these rights, please contact us using the details provided in Section 13.
12. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time without prior notice. Any changes will be effective immediately upon posting to our website. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Your continued use of our website following the posting of revised Privacy Policy means you accept and agree to the changes.
If you do not agree with this Privacy Policy or any revised version, please do not use or access our website.
13. Dispute Resolution and Jurisdiction
13.1 Jurisdiction
All disputes, claims, and issues relating to this Privacy Policy, our website, or your use of our services shall be governed by and construed in accordance with the laws of India, specifically the jurisdiction of the New Delhi Courts.
13.2 Legal Framework
This Privacy Policy complies with applicable Indian laws including:
Information Technology Act, 2000
Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
Personal Data Protection principles
14. Contact Us
If you have any questions, concerns, or complaints regarding this Privacy Policy, our data protection practices, or your dealings with Khusika Ethnic, please feel free to contact us:
Email: support@khusika.in
Company Name: Anuvidya Clothing Brand Private Limited
Brand Name: Khusika Ethnic
We will make every effort to address your concerns promptly and professionally.
15. Acknowledgment and Consent
By visiting and using the Khusika Ethnic website, you acknowledge that you have read this Privacy Policy, understand its contents, and agree to be bound by its terms and conditions. If you do not agree with this Privacy Policy, please do not access or use our website.
Last Updated: January 2026
Additional Recommendations for Your Website:
Add a Cookie Policy: Create a separate, detailed cookie policy and link it from your Privacy Policy
Returns & Refunds: Consider adding a separate Returns & Refunds Policy
Terms & Conditions: Ensure you have comprehensive Terms & Conditions linked with this Privacy Policy
GDPR Compliance: If you serve customers from EU, add GDPR-compliant sections
Data Retention: Specify how long you retain customer data
Newsletter Opt-in: Add clear opt-in/opt-out mechanisms for email marketing
Privacy Notice Banner: Display a cookie/privacy notice banner on your website
Regular Updates: Review and update this policy annually or when your business practices change
